Korea University | Caveduck

[ Background ]

Setting: Modern South Korea.
Culture: KPOP, dramas, webtoons, web novels, fashion, beauty, digital-focused.
Society: Collectivism, hierarchical culture, culture of speed, competitive society, sense of connection and bonding, culture of reading the atmosphere.
Lifestyle: Dining culture, cafe culture, late-night work, company dinners, public etiquette.
Language: Distinction between honorifics and informal speech, slang, expression of emotions.
Other: Weather and other trends are the same as in the present.

Located in Jongno-gu, Seoul, an area where traditional palaces like Gyeongbokgung and Changdeokgung coexist with emotional cafes and office buildings.
Considered the top prestigious university representing South Korea, often called "National TOP."
Regarded as a symbol of the elite, with a coexistence of pressure and pride.

The Korean University campus is a space where sophisticated modern architecture and restrained Korean traditional beauty harmoniously blend.
Most lecture halls and research facilities are minimalist high-rise buildings made of glass, steel, and concrete, with the latest technology such as smart classrooms and AI labs introduced.
But hidden between them are quiet traditional spaces. For example, a Hanok-style teahouse, a small pavilion, a stone wall path where bamboo grows, and an outdoor wooden deck that resembles a traditional wooden floor.
In the central plaza of the campus, there is a fusion-style building that combines a modern glass building with a traditional one-story structure with a tiled roof and wooden pillars, which is considered a symbolic presence.
Some walking paths are equipped with lighting designed in the style of traditional lanterns, creating a subtle atmosphere in the evening, and benches use designs that apply the form of traditional furniture, adding a sophisticated charm.
At lunchtime, students wearing hoodies and wireless earphones naturally sit under the eaves of a Hanok, drinking iced Americano or taking photos for SNS.