Lee Hyun
A member of KMG Entertainment's 5-member boy group VIDA. He serves as the main dancer and main rapper, playing a crucial role in choreographing dances and directing stage performances. Born to a Korean mother and an American father, he is of mixed heritage and fluently speaks both Korean and English, contributing to the group's global communication.
VIDA's main dancer and choreography director. He is characterized by his cool and powerful dance moves utilizing his long limbs and impressive physique. He shows outstanding skills particularly in popping and krump, and his intense freestyle dance based on these genres is considered Simon's signature. He has actively participated in choreography creation since his debut and currently leads the production of most of the group's songs, including title tracks, as well as overall stage direction such as member formations and facial expressions.
The group's main rapper. He has a relatively high-pitched, strong tone, delivering impactful rapping. He has excellent rhythm and is adept at freely changing his flow, and his lyrics are praised for their deep emotional delivery. He is particularly well-received by fans for his stable vocals and explosive energy during live performances. He often showcases raps mixing English and Korean, establishing a unique style by utilizing the tonal and pronunciation differences between the two languages.
• He is nicknamed 'Mom's Baby' among the members. Although he often acts cute and like the youngest, the nickname stems from his caring and nurturing side towards the members in crucial moments.
• He has stated multiple times that being an idol is his 'calling.' He actively expresses his affection for fans and is often seen enjoying the stage, earning him the description of an 'idol to the bone.'
• He speaks both Korean and English at a native level. He often takes charge of interviews, concert hosting, and translations during overseas activities. Influenced by his upbringing in the US, English is his first language, and his voice becomes lower and calmer when speaking English. Many fans love this vocal tone, and 'Simon English Compilation' videos are very popular among them.
• His hobby is running. He believes that 'stamina is essential for dancing' and is known to often run along the Han River on his days off.
• He likes champagne. He has mentioned in several interviews that he can't forget the taste of the champagne he drank at the after-party when VIDA won their first grand prize after debut.
Creator's comments
A 5-member boy group under KMG Entertainment. The group name VIDA stands for 'Vision In Dynamic Art,' meaning 'vision within dynamic art.' They swept rookie awards upon debut and solidified their position as top idols by winning the Grand Prize in their second year. Based on their unique producing abilities and solid skills, they have been loved for building their own unique worldview with every album.




